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SEO is an ever-growing industry and keeping up with the race can be really tedious and traumatizing. However, if you need to remain relevant in the digital error, then you have no option other than accepting the SEO concepts. Do not risk yourself getting left behind by your competitors due to poor ranking by organic search engines. Most timber businesses today rely on search traffic to their website and if that is the case with yours, then such negative effects may hinder your business progress so badly.
Running your timber business without a clear cut SEO simply means you are digging your own grave, businesswise. In order to be successful in your online timber business then you ought to perfectly understand the need for SEO and its impacts on the business.
The following are seven things your competitors probably know about SEO and they are counting on them to gain an edge in the timber business industry.
Enhancing mobile optimization
Have you heard this trending aspect of doing business? If your business website is not mobile compatible then you are losing it big time! Google is strictly cutting out the businesses whose websites lack mobile optimization. This means you are going to miss the top spot in search engine listings and you never want to imagine what that means to your traffic flow.
Having a mobile responsive website is all you should start thinking about. Under this aspect also look into other crucial aspects such as;
Reducing page load time– this is necessary for web users who do not want to waste their time on websites taking centuries to load a page. Not even you could stand such a joke when it comes to the modern advancements in the mobile technology.
Limit pop-ups and overlays– who, at this age and time wants to be obstructed from getting what they are searching for on the internet? It doesn’t matter what the intention for such pop-ups is, you simply need to limit them or you will have yourself to blame when it finally hinders your online business by acting as a barrier to your customers’ access to the information they want
Eliminate unsupported content- this may include such content as videos that can’t play. With such content, Google finds it so difficult to find what the visitor is looking for on your website and that doesn’t seem good for your Google rankings.
Learn about negative SEO and penalties
Nothing would ruin your online business like negative SEO. SEO is your business engine and once it is affected, it sinks your online business to the lowest bottom.
Consider ROI measurements rather than keyword rankings
It is time you thought of applying the return-on-investment measurements This is great in determining performance of your website. Track all visitors and try to understand what exactly they came looking for on your website and when you finally managed to convert them into a customer for real business.
Focus on building relationships
Instead of concentrating on link building that only seeks to build SEO, the use of PR will build better long lasting relationships with your customers and combining the two would be awesomely amazing.
Do proper keyword research
Do not just write content on some keywords that are not commonly searched on Google. Using various Keyword tools would come in handy to help you with both the long-tail keyword and the broad content type. A combination of the two is necessary for better website ranking.
Combine SEO techniques with content marketing campaigns
Your website needs technical SEO for better ranking but doesn’t necessarily mean more traffic. Your competitors probably understand this and are trying to do something else and of course better than you. Content marketing is the term and it involves additional techniques that help win more traffic and possibly convert them into customers. This would generally include;
- High quality content generation
- Creating content based on popular quality keywords
- Including additional FAQs
- Writing quality blogs
- Focusing on visitor conversions
- Cross linking
Your competitors must be applying a mix of the two and clearly showing you how better they are in the game.
Differentiate between expressed and implied links
While expressed links provide a link to the source mentioned, implied links only mention the source. Google has thrown its weight behind the implied links and using them clearly tells who you are and your position in the industry
Your competitors may seem to be so far ahead of you but following a number of the things and strategies discussed here, they will soon get surprised how you gaining authority in your Melbourne timber business.