Although there are many Commercial Cleaning companies in Brisbane, there are few major players which make rounds in the market. The truth is, all companies are being created with the goal of long term survival and profitability, therefore, those that are currently struggling are not in their intended positions. There must be something lacking in their operations. This article is going to offer few advise that will help those who have not yet gained a competitive advantage to step up to the ladder of success.
An emphasis, however, is that the organizational corporate leadership should be really willing to lead and demonstrate the strategic direction which the company is pursuing. John Maxwell says, “The rise and fall of the organization lies in its leadership”. The organization may have the great vision and mission statements, but if those are just slogans, there is no future for that company. Organizations have three separate strategic divisions:
Corporate level strategy: The main focus is on creating shareholder value and it is composed of shareholders and board of directors. Long term strategies and major decisions are taken at this level.
Business level strategy: This is a competitive level; it supports the corporate level by ensuring that the company competes successfully in the market. The competitive strategy is designed in this strategic level.
Functional level strategy: These levels are supports of the implementation of the strategy, such as Human resource department, marketing department etc. In simple terms, this is the middle management. It is where the long term strategies are broken down into simple monthly or day to day routines.
Between the above levels, there must be a backbone of communication to ensure that all the required information has been received by the intended recipient. For the organization to be ranked number one, it has to lead the market by having a competitive advantage against its competitors, therefore, it is important to look deeper on competitive strategy. Ask yourself this question; why customers buy that specific product or service from one organization and not to another? Customers are loyal to their service providers; that is in fact what Clean Works Commercial Cleaning Brisbane should develop in order to gain sustainable competitiveness.
There are four distinct generic competitive strategic approaches in which you have to choose from, you may choose one or a combination of them.
Cost leadership strategy
This involves becoming the lowest cost organization with regard to production cost, It targets the broad spectrum of buyers and it allows the organization to charge lesser price.
It involves providing a unique service which your competitors can not provide. It focuses on a narrow segment of buyers or in their broad section of buyers. Companies in this strategy may sell their services at a premium price.
This strategy involves targeting a narrow segment of service or product and tailors it to the needs of specific customers targeted.
The best cost provider
This strategy is the hybrid and it involves offering customers the best service at a low production cost than the competitors.